STANDARD CAKEPOKER AFFILIATE AGREEMENT
PLEASE READ THE FOLLOWING CAREFULLY. WE RECOMMEND YOU PRINT THESE TERMS AND CONDITIONS
AND STORE THEM ALONG WITH ALL CONFIRMATION EMAILS REFLECTING YOUR TRACKER IDs, BONUS
CODES, AND AFFILIATE ACCRUALS AS THEY RELATE TO YOUR AFFILIATE RELATIONSHIP WITH
CAKE GAMING N.V. , WE DO NOT FILE EACH INDIVIDUAL AGREEMENT WITH PARTNERS SO PLEASE
PRINT IT OUT FOR YOUR RECORDS. THESE TERMS AND CONDITIONS ARE SUBJECT TO CHANGE
AT THE SOLE DISCRETION OF CAKE. NOTICE OF ANY CHANGES SHALL BY MADE BY ANY OF THE
FOLLOWING METHODS: BY THE POSTING A NOTICE OF THE CHANGE ON THE WEBSITE(S) AS DEFINED
HEREIN; BY THE POSTING OF A NEW AGREEMENT ON THE WEBSITE(S); BY EMAIL TO AN AFFILATE.
IF ANY MODIFICATION IS UNACCEPTABLE THE ONLY RECOURSE AVAILABLE TO AN AFFILAITE
IS TO TERMINATE THIS AGREEMENT. YOUR CONTINUED PARTICIPATION IN THE AFFILAITE PROGRAM
FOLLOWING THE OUR POSTING OF A CHANGE NOTICE OR A NEW AGREEMENT ONOUR WEBSITE(S)
WILL CONSTITUTE YOUR BINDING ACCEPTANCE OF THE CHANGE.
NOTIFICATION OF THESE TERMS AND CONDITIONS CONSTITUTES THE MAKING OF AN OFFER. BY
COMPLETING AN AFFILIATE APPLICATION, YOU ARE CERTIFYING THAT YOU ARE 18 YEARS OF
AGE OR OLDER AND YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS. IF
YOU DO NOT WISH TO ACCEPT THE FOLLOWING TERMS AND CONDITIONS, YOU MUST NOT COMPLETE
AN APPLICATION AND YOU WILL NOT BE APPROVED AS AN AFFILIATE PARTNER WITH CAKE GAMING
N.V. IF YOU HAVE ALREADY JOINED THE CAKE AFFILIATE NETWORK AND DO NOT AGREE WITH
ANY MODIFICATION OF THESE TERMS, PLEASE E-MAIL CAKE GAMING N.V. AT Affiliates@CakePoker.com
TO NOTIFY CAKE GAMING N.V. THAT YOU WISH TO TERMINATE YOUR AFFILIATE AGREEMENT.
This Affiliate agreement is a legal contract as between You (“You”) and Cake Gaming
N.V., a Curacao, Netherlands Antilles based company, and its affiliated corporations,
successors and assigns (collectively referred to herein as “Cake”). This Affiliate
agreement and any other guidelines or additional terms Cake provides to You via
E-Mail or the Cake Website and the associated Payment Plan (together the “Agreement”)
contain the complete terms and conditions that apply to Your participation in the
Cake online affiliate network (“Affiliate Network”). In the event there is a conflict
between this Agreement and any other additional terms, this Agreement shall take
precedence unless such additional terms expressly reference variation to this Agreement.
Currently the Sites offered within the Affiliate Network are:
www.CakePoker.com
You are only entitled to receive any Affiliate Accruals for revenues generated by
Real Money Players on the Affiliate Network as set out in the terms of the Payment
Plan You have chosen.
1. ACCEPTANCE OF TERMS: CAKE permits You to promote the Sites as per the Terms and
Conditions of this Agreement. By completing an Affiliate Application, You are certifying
that You agree to be bound by the terms of this Agreement. If You do not wish to
be bound by these terms, You must not complete an Application, and You will not
be approved as an Affiliate and therefore will not receive payment for any Affiliate
Accruals. Cake reserves the right to reject any Affiliate Application if we determine,
in our sole discretion that the websites to be used by the applicant are unsuitable
for the Cake affiliate program. You are welcome to re-apply for admission to the
Cake affiliate program in the future in the event that you application is rejected.
1.1 AGREEMENT UPDATES: The terms of this Agreement may be
changed or updated at any time by CAKE at it’s sole discretion, by (i) posting a
notice of change on the Website(s); (ii) posting the new version of the Agreement
on the Cake Website; or (iii) E-Mailing You a change notice. All changes or updates
shall be effective on the date of posting or the sending of such notice (whichever
is the earlier. It is Your responsibility to visit the website frequently to make
sure You are up to date with the latest version of the Agreement and its provisions.
IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOUR ONLY RECOURSE IS TO TERMINATE THIS
AGREEMENT. YOUR CONTINUED PARTICIPATION WITH THE AFFLIATE NETWORK FOLLOWING SUCH
NOTICE WILL BE DEEMED BINDING ACCEPTANCE OF THE MODIFICATION. You can review the
most current version of this Agreement at any time at http://www.cakepoker.com/Affiliates/Terms.aspx.
1.2 Notwithstanding Section 1.1 above, from time to time
Cake may contact You with information regarding specific promotions. Unless You
notify Cake otherwise, You will be deemed to have agreed to take part in such promotion
and the terms of such promotion shall be incorporated into the applicable Payment
Plan and this Agreement for the duration of such promotion.
1.3 You acknowledge and agree that regulations 9(1) and
9(2) (Information to be provided by electronic means) and 11(1) (placing of the
order) of the Electronic Commerce Directive 00/31/EC shall not apply to or have
any effect on this Agreement.
2. INTERPRETATION
2.1 DEFINITIONS: In this Agreement, the following terms
shall have the following meanings:
“Affiliate Cashier Account” means
the account into which You receive payment from Cake. All payables are paid into
Affiliate Cashier Accounts, unless specifically agreed otherwise.
“Affiliate Payment Accrual” is the
amount due and payable to You, as calculated based solely on Cake’s system's data
and in accordance with the terms of this Agreement and the applicable Payment Plan.
“Affiliate Area” means the area
of the Website that is accessible to You (You may require to access some parts of
this area by logging on with the security code You are assigned by Cake when You
sign up as a participant in the Affiliate Network and associated password) and which
provides certain 'member only' functionality, including facilities to check relevant
statistics, register Sub-Affiliates, update Your profile, create additional Tracker
IDs and Bonus Codes, select Banners and/or Text Links.
“Affiliate Marketing Rules” means
Cake’s rules for electronic marketing activities that can be viewed in the Affiliate
Area.
“Banners” and “Text Links” means
the graphical artwork or text, which includes Tracker IDs and Bonus Codes and Tournament
feeds (RSS), that Cake has made available in the Affiliate Area and that You may
use to connect Players to Cake’s Services from Your website (or other electronic
method) or using other marketing materials.
“Brand” means the “Cake” brand used
in association with online poker and other online games of skill and/or chance together
with any other brands operated by Cake from time to time.
“Cake Marks” means the words “CAKE”,
“CakePoker”, the “CAKE logo”, other CAKE logos, custom graphics and button icons
and/or any logo, mark, domain name or trade name that contains, is confusingly similar
to or is comprised of Cake Marks or any other name or mark owned from time to time
by Cake.
“Fraud Traffic” means deposits,
revenues or traffic generated on the Services through illegal means or any other
action committed in bad faith to defraud Cake (as determined by Cake in its sole
discretion), regardless of whether or not it actually causes Cake harm, including
deposits generated on stolen credit cards, collusion, manipulation of the service
or system, bonuses or other promotional abuse, creation of false accounts for the
purpose of generating Affiliate Accruals, and unauthorized use of any third-party
accounts, copyrights, trademarks and other third-party Intellectual Property Rights
(which, for the avoidance of doubt, includes Cake’s Intellectual Property Rights)
and any activity that constitutes Fraud Traffic under Section 3 below.
“Intellectual Property Rights” means
rights to all existing and future patents, trade marks, design rights, service marks,
trade dress, trade or business names (including domain names), registered designs,
copyright (including rights in computer software) moral rights, database rights,
format rights and topography rights (whether or not any of these is or are registered
and including applications for registration) know-how, trade secrets and rights
of confidence and all rights and forms of protection throughout the world of a similar
nature or with similar effect to any of these for the full unexpired period of any
such rights and any extensions and/or renewals thereof.
“Marketing Materials” means Banners
and Text Links and any other marketing materials (which may include Cake Marks)
that have been provided or otherwise made available to You by Cake and/or pre-approved
by Cake.
“Payment Plan” means the payment
plan You have accepted under which Cake will pay You a share of certain revenues
generated by Real Money Players as specified in the specific Payment Plan (“Percentage
Payment Plan”)
“Player(s)” means any person using
any products or services on Cake Sites whether attached to Your Tracker or not;
“Player Account” means a uniquely
assigned account that is created for a Player when he/she successfully registers
for the Services via a Tracking URL or Sign Up Bonus Code.
“Real Money Player(s)” means any
person who is attached to Your Tracker (or if applicable, Your Sub-Affiliate’s Tracker)
who: (i) has not been a Player with Cake before; (ii) who has made the minimum required
deposit; (iii) is accepted as a player under any applicable sign up or identity
verification procedure that Cake may require; and (iv) any other qualification criteria
that Cake may introduce from time to time.
“Services” means any product or
service offered to Players on Cake Sites.
“Sign-up Bonus Code(s)” is a unique
alphanumeric code that Cake may make available to You to provide to prospective
Players. When entered, the system automatically logs the Sign-up Bonus Codes and
records You as the Affiliate in relation to the relevant Player. Further, Sign-up
Bonus Codes may automatically be entered/logged by Cake’s system with some CDs that
Cake may provide to You and which may be used for installation of Cake’s software
by any prospective Player.
“Sites” means the websites and any
other online site or platform that is owned, operated or controlled by or on behalf
of Cake from time to time and each of its related pages through which a Player opens
a Player Account and/or accesses Cake’s Services.
“Spam” means any E-Mail or other
electronic communication that You send which markets, promotes or which otherwise
refers to Cake, the Site or Cake’s Services from time to time, or which contains
any Marketing Materials, Cake Marks or Trackers and which breaches Cake’s Affiliate
Marketing Rules.
“Sub-Affiliate” means a person that
You have referred to (and that has successfully joined) the Affiliate Network in
accordance with the terms of this Agreement.
“Sub-Affiliate Accruals” means the
Affiliate Accruals due to any Sub-Affiliate as set out in their chosen Payment Plan.
“Term” means the period from the
date that You acknowledge and accept the terms of this Agreement by indicating such
acceptance on the Affiliate Sign Up Form, until such time as this Agreement expires
or is terminated in accordance with its terms.
“Tracker(s)” means the unique Tracking
URL or Sign Up Bonus Codes that Cake may provide exclusively to You, through which
Cake tracks Players' and Real Money Players' activities and calculates Affiliate
Accruals.
“Tracking URL” means a unique hyperlink
or other linking tool for referencing Cake’s Sites or Services through which You
refer potential Real Money Players. When the relevant Player opens his or her Player
Account, Cake’s system automatically logs the Tracking URL and records You as the
Affiliate.
“Website(s)” means the Cake affiliate
website located at the URL www.CakePoker.com/Affiliates and at any URL with which
Cake may replace such URL from time to time (and any other such web addresses including
RSS feeds that are owned, operated or controlled by or on behalf of Cake from time
to time and that Cake makes available such website) and each of its related pages.
2.2 HEADINGS: The insertion of headings in this Agreement
is for convenient reference only and is not to affect the interpretation of this
Agreement.
2.3 PERSONS: Any reference to “persons” includes natural
persons, firms, partnerships, companies, corporations, associations, organizations,
governments, states, governmental or state agencies, foundations and trusts (in
each case whether or not having separate legal personality and irrespective of the
jurisdiction in or under the law of which it was incorporated or exists);
2.4 STATUTE: Any reference to a statute, statutory provision,
ordinance, subordinate legislation, code or guideline (“legislation”) is a reference
to that legislation and all other subordinate legislation made under the relevant
legislation as amended and in force from time to time and to any legislation that
re-enacts or consolidates (with or without modification) any such legislation.
2.5 LANGUAGE: This Agreement is drafted in the English language.
If this Agreement is translated into another language, the English language text
shall in any event prevail.
3. INDEMNIFICATION: You agree to indemnify, defend and hold harmless CAKE, and its
parents, subsidiaries, affiliates, officers, directors, shareholders, employees,
agents, licensors, and partners from any and all claims, losses, liabilities, demands,
damages, costs, or expenses (including reasonable attorney's fees), arising from
or asserted by any third party relating in any way to (a) Your promotion of the
CAKE Services, or any other product, service or promotion offered to You by CAKE;
(b) any claim of infringement of third party intellectual property rights; (c) uploading,
posting, emailing, reproducing, transmitting or otherwise distributing any Content
or other materials by You; or (d) the breach of any of these Terms and Conditions
by You. CAKE reserves the right to assume the exclusive defence and control of any
matter subject to indemnification by You, which shall not excuse Your indemnity
obligations.
4. DISCLOSURE OF FRAUDULENT ACTIVITIES: If, at CAKE’s sole determination, You are
found to have cheated or attempted to defraud the CAKE Service or Cake Gaming N.V.
in any way, or if You make untrue and/or malicious comments with regard to the company's
operation in any media or forum, the company reserves the right to publicize Your
actions along with Your identity and e-mail address, as well as to circulate this
information to other online gaming sites, banks, credit card companies, and appropriate
agencies. Further, the company may close any accounts, and you will forfeit any
account balances and/or Affiliate Payment Accrual, that You have at CAKE or at any
other CAKE related website and/or business.
5. TERMS AND CONDITIONS
5.1 IDENTITY AND DISCLOSURE: You shall provide true and
complete information to Cake when completing the Affiliate Sign Up Form and promptly
update such information if all or any part of it changes. You shall also provide
Cake with such other information as Cake may reasonably request from time to time.
5.2 MARKETING ACTIVITIES AND RESPONSIBILITIES: You shall
market to and refer potential Real Money Players to the Sites. You will be solely
liable for the content and manner of such marketing activities, provided that such
activities must always fully comply with the Affiliate Marketing Rules. All such
marketing activities must be professional, proper and lawful under applicable rules,
regulations or laws (including any laws in relation to the content and nature of
any advertising or marketing) and otherwise comply with the terms of this Agreement.
You shall not Yourself and shall not authorize, assist or encourage any third party
to:
5.2.1 Breach the Affiliate Marketing
Rules.
1. Affiliate
shall use best commercially reasonable efforts to actively and effectively advertise,
market and promote Cake as widely and aggressively as possible in order to maximize
the financial benefit to both Affiliate and Cake. Affiliate shall only engage in
advertising, marketing and promotional efforts which do not violate any law and
which reflect positively upon the business reputation of Cake.
2. It is
the responsibility of the Affiliate to ensure that the correct tracking is utilized
on their website. Cake will not change the Affiliate tracking ID for referrals resulting
from incorrect or incomplete tracking. Cake is not responsible for commission fees
generated from referrals with incorrect or incomplete referral information.
3. Affiliate
is restricted from purchasing any domains that include "Cake", or bidding on any
keywords or keyword phrases that include, but are not limited to, Cake, Cake Poker,
Cakepoker.com, Cakepoker Network, Cakepokernetwork.com and Poker Room in any format
in any pay per click (PPC) search engine. This includes, but is not limited to,
the following search engines: Overture, Google, Kanoodle, FindWhat, ePilot and Ah-ha.
4. Affiliate
is restricted from utilizing derivatives of Cakepoker.com and Cakepokernetwork.com
in URLs and directory names for the intention of search engine optimization.
5. Affiliate
is restricted from setting up any site redirects from any page on their website
or network of websites so that the page goes directly to Cake.com.
6. Affiliate
is restricted from optimizing any page of their website(s) for keyword or keyword
phrases that include, but are not limited to, Cake, Cake Poker, Cake.com, Cakepoker.com,
and Cakepokernetwork.com in any format. This includes, but is not limited to, meta
tags, headers and body content.
7. Affiliate
is restricted from purchasing or building off-site text links with anchor text for
Cake branded keyword phrases, including, but not limited to: Cake, Cake Poker, Cake.com,
Cakepoker.com, and Cakepokernetwork.com in any format.
8. Banners
and links may not be placed within unsolicited email, unauthorized newsgroup postings,
chat rooms or through the use of "bots". Traffic generated illegally will not be
commissionable.
9. Affiliate
shall bear all costs and expenses incurred in connection with the advertising, marketing
and promotion of Cake to their customers.
10. Affiliate
shall not create, publish, distribute, or permit any written material that makes
reference to Cake without first submitting such material to Cake and receiving our
prior written consent, which shall not be unreasonably withheld.
11. It is
not Cake’s policy to promote the Site(s) through the US Postal Service.
12. Affiliate
is restricted from establishing any MySpace or other social network domains, blog
domains, profile name or display name containing “Cake Poker” or any variation thereof.
13. Affiliate
agrees to cooperate fully with Cake in utilizing and maintaining links and other
promotional tools as supplied by Cake. Furthermore, the Affiliate agrees to:
a.
Utilize the entire code for the banners, links and other promotional tools (including
the tracking codes therein) and shall not in any way alter or remove any part of
the code;
b.
Display on your website(s) only those graphical or textual images that are provided
by Cake;
c.
Update such images with new images provided by Cake from time to time throughout
the term of this Agreement; and
d.
Display such graphic and/or textual images prominently in relevant sections of your
website(s).
5.2.2 Place Marketing Materials
on any online site or other medium where the content and/or material on such website
or medium is potentially libellous, malicious, discriminatory, obscene, unlawful,
sexually explicit, pornographic or violent or which is, in our sole discretion otherwise
unsuitable:
5.2.3 Develop and/or implement marketing
and/or public relations strategies that have as their direct or indirect objective
the targeting of marketing of Cake and/or the Website to any persons who are less
than 18 years of age (or such higher age as may apply in the jurisdiction that You
are targeting), regardless of the age of majority in the location You are marketing.
5.2.4 Use Marketing Materials in
a manner that may potentially confuse a Player or potential Player:
5.2.5 Place Marketing Materials
on any online site or other medium where the content and/or material on such online
site or medium:
1. Infringes
any third party's Intellectual Property Rights, trademark rights or otherwise violates
the rights of any third party
2. Copies
or resembles the Site in whole or in part
3. Disparages
us or otherwise damages Cake’s goodwill or reputation in any way
4. Frames
any page of the Site in whole or in part
5. Contains
sexually explicit materials; hate/violent/offensive content; promotes any form of
discrimination; promotes illegal activities or otherwise violates any applicable
laws; otherwise are considered inappropriate or offensive, at Cake’s sole discretion.
5.2.6 Read, intercept, modify record,
redirect, interpret, or fill in the contents of any electronic form or other materials
submitted to Cake by any other person:
5.2.7 In any way alter, redirect
or in any way interfere with the operation or accessibility of the Sites or any
page thereof.
5.2.8 Register as a Player on behalf
of any third party, or authorize or assist (save by promoting the Site and Services
in accordance with this Agreement) any other person to register as a Player:
5.2.9 Take any action that could
reasonably cause any end-user confusion as to Cake’s relationship with You or any
third party, or as to the ownership or operation of the site or service on which
any functions or transactions are occurring:
5.2.10 Post, serve or publish any
advertisements, communications or promotional content promoting the Site, Cake’s
Services or Cake Marks or around or in conjunction with the display of the Site
and/or any part or page thereof (for example and without limitation through any
“framing” technique or technology or pop-up windows or pop-under windows or interstitials):
5.2.11 Cause any of the Sites (or
any parts or pages thereof) to open in a visitor's browser or anywhere else used
for accessing the Services other than as a result of the visitor clicking on Banners
or Text Links contained in or as part of any Marketing Materials;
5.2.12 Attempt to intercept or redirect
(including via user-installed software) traffic from or on any online site or other
place that participates in our Affiliate Network;
5.2.13 Use any means to promote
any of the Sites that resemble in any way the look and/or feel of any of the Sites
whether in whole or in part, nor utilize any such means or site to create the impression
that such sites are the Sites (or any part of the Sites);
5.2.14 Violate the terms of use
and any applicable policies of any search engines or the customer feedback facilities
of e-tailers; or
5.2.15 Attempt to communicate to
Players whether directly or indirectly on Cake’s Sites to solicit them to move to
any online site not owned by Cake or for other purposes without our prior approval
including but not limited to via E-Mail, chat boards, or spamming Cake’s tables.
5.2.16 Affiliate is restricted from
utilizing derivatives of Cakepoker.com in URLs and directory names for the intention
of search engine optimization.
If Cake determines, in its sole discretion, that You have
engaged in any of the foregoing activities, Cake may (without limiting any other
rights or remedies available to us) withhold any Affiliate Accruals and/or terminate
this Agreement immediately on notice.
5.3 APPROVED MARKETING MATERIALS: In providing the marketing
activities referred to in Section 3.2, You shall only use the Marketing Materials.
You shall not modify the Marketing Materials or Cake Marks in any way without Cake’s
prior written consent. You shall only use the Marketing Materials in accordance
with the terms of this Agreement, any guidelines Cake provides to You on Cake’s
Site or otherwise from time to time and any applicable laws. Cake may charge You
for the cost of any CDs and other customized promotional materials provided to You
at Your request and such costs may be deducted from Affiliate Accruals. During the
term of this Agreement, Cake grants You a terminable, non-exclusive, non-transferable
right to use the Marketing Materials for the sole purpose of fulfilling Your obligations
under this Agreement.
5.4 COMPETITIVE MARKETING: You shall not market the Site
and/or Cake or Cake Services or Cake Marks in any way whatsoever, unless such activities
are approved in writing by Cake (i) on any website on which Cake promotes any of
the Sites; (ii) on or through any Internet search engine on or through which Cake
promotes any of the Sites; and (iii) in any other manner that results in You competing
with Cake in relation to the promotion of any of the Sites or (iv) otherwise where
Cake requests that You cease the same.
5.5 SUB-AFFILIATES. You may refer other persons to Cake
so that they may also apply to join Cake’s Affiliate Network. If any such person
successfully joins Cake’s Affiliate Network Cake will pay You in respect of the
activities of such Sub-Affiliate in accordance with the Payment Plan, provided that
You register them through the “Register Sub-Affiliate” function within the Affiliate
Area of the Website. You will only receive credit for sub-affiliates that comply
with all applicable terms of this Agreement. Any person registered as an Affiliate
cannot subsequently be reclassified as a Sub-Affiliate. You shall not:
1. Register Yourself or any person
controlled by You as Your own Sub-Affiliate
2. Use fictitious or alias names
for the registration of Sub-Affiliates
3. Attempt to introduce any addition
or variation to Cake’s terms in relation to any potential Sub-Affiliate
4. Receive Payment on behalf of
Your Sub-Affiliate(s) and for the avoidance of doubt, the payment and contractual
relationship in regard to the Affiliate Network shall remain between the Sub-Affiliate
and Cake.
5.6 COMMERCIAL USE ONLY. This marketing opportunity is for
commercial use only. You shall not register as a Player or make deposits to any
Player Account (directly or indirectly) through Your Tracker(s) (or any Sub-Affiliate's
tracker(s)) for Your own personal use and/or the use of Your relatives, friends,
employees, servants, agents or advisors, or otherwise attempt to artificially increase
the Affiliate Accruals payable to You or to defraud us. Violation of this provision
shall be deemed to be Fraud Traffic.
5.7 PLAYER INFORMATION. Cake reserves the right to refuse
service to any potential Player and to close the Player Account of any Player, at
any time, in its sole discretion. All data relating to the Players shall, as between
You and Cake, remain Cake’s exclusive property and You acquire no right to such
information except pursuant to Cake’s express written instructions.
5.8 TRADEMARKS AND DOMAIN NAMES. You acknowledge that Cake
owns all Intellectual Property Rights comprised in any and all of the Marketing
Materials, Cake Services, the Site and Cake Marks. Any use of any trade mark, domain
name or trade name that contains, is confusingly similar to or is comprised of Cake
Marks (other than in accordance with the terms of this Agreement) without Cake’s
prior written permission shall be unauthorized and further may constitute Fraud
Traffic. By way of example, but without limitation, You may not register or use
any of the Cake Marks in any part of any domain name. You agree that all use by
You of Cake Marks inures to Cake’s sole benefit and that You will not obtain any
rights in Cake Marks as a result of such use. You shall not register or attempt
to register any trade marks or names that contain, are confusingly similar to or
are comprised of Cake Marks, and You hereby agree to transfer any such registration
obtained by You to Cake upon demand. You further agree not to attack ownership of
and title to Cake Marks in any way.
6. REPORTS & PAYMENTS
6.1 REPORTS: Cake will track and report Player activity
for purposes of calculating Your Affiliate Accruals. The form, content and frequency
of the reports may vary from time to time in Cake’s sole discretion. Generally,
You will receive a monthly report with Your payment indicating the number of new
Real Money Players that signed up that month per Tracker and/or the total amount
due to You after any deductions or set offs that Cake is entitled to make under
this Agreement. In addition, daily reports may be available online for You to view
new Real Money Players per Tracker. Cake hereby excludes any and all liability for
the accuracy or completeness of any such reports.
6.2 AFFILIATE ACCRUALS: Subject to Section 6.4 below, Affiliate
Accruals will be paid to You on a calendar month basis in accordance with the Payment
Plan after You have completed the registration process and/or where Cake has activated
additional Trackers.
6.3 SUB-AFFILIATE ACCRUALS: Subject to Section 5.6, You
will receive, in accordance with the Payment Plan and Section 6.4 below, Your commission
on the Affiliate Accruals due and payable to Your Sub-Affiliate(s) for Real Money
Players as they refer to Cake Sites.
6.4 MINIMUM PAYMENT AND TIME OF PAYMENT: All Affiliate Accruals
generated through Your Payment Plan will be paid into Your Affiliate Cashier Account
within fifteen (15) days of the close of each calendar month. Cake may impose reasonable
restrictions on the frequency and amounts that can be cashed out of Your Affiliate
Cashier Account for administrative convenience and/or to protect the security of
Your account. In the event, the balance due to you is carried over for a period
of three (3) consecutive months AND the balance due to you does not exceed US $50
during this period, then the amount due to you will be voided and cancelled, and
Cake has the right to terminate your affiliate agreement.
6.5 HOLDOVER FOR FRAUD TRAFFIC: In the event that, in Cake’s
sole discretion, Cake suspects any Fraud Traffic, then Cake may delay payment of
the Affiliate Accruals to You for up to one hundred and eighty (180) days while
Cake investigates and verifies the relevant transactions. Cake is not obligated
to pay Affiliate Accruals in respect of Real Money Players who, in Cake’s sole discretion,
are not verifiably who they claim to be or are otherwise involved with Fraud Traffic.
In the event that Cake determines any activity to constitute Fraud Traffic, or to
otherwise be in contravention of this Agreement, then in Cake’s sole discretion
Cake may: (i) pay the Affiliate Accruals in full, (ii) recalculate them in light
of such suspected Fraud Traffic and/or (iii) forfeit Your future Affiliate Accruals
in respect of Fraud Traffic (as appropriate).
6.6 METHOD OF PAYMENT: All payments will be due and payable
in United States Dollars or such other currency as Cake will determine. Payment
will be made in whatever fashion Cake decides; however, Cake will use reasonable
endeavours to accommodate Your preferred payment method. Charges for wires or courier
charges for checks will be covered by You and deducted from Your Affiliate Accruals.
For the avoidance of doubt, Cake has no liability to pay any currency conversion
charges or any charges associated with the transfer of monies to Your Affiliate
Cashier Account.
6.7 PLAYER TRACKING: You understand and agree that potential
Real Money Players must link through using Your Tracker ID or use Your sign-up bonus
code in order for You to receive Affiliate Accruals. In no event is Cake liable
for Your failure to use Trackers or for potential Real Money Players failing to
properly enter valid sign-up bonus codes. Notwithstanding any other provision herein,
Cake may at any time and in Cake’s sole discretion alter Cake’s tracking system
and reporting format.
6.8 DISPUTES: If You disagree with the monthly reports or
amount payable, You must NOT accept payment for such amount and immediately send
Cake written notice of Your dispute. Dispute notices must be received within thirty
(30) days of Cake making available Your monthly report or Your right to dispute
such report or payment will be deemed waived and You shall have no claims in such
regard. Further, deposit of payment check, acceptance of payment transfer or acceptance
of other payment from Cake by You will be deemed full and final settlement of Affiliate
Accruals due for the month indicated. Notwithstanding the foregoing, if any overpayment
is made in the calculation of Your Affiliate Accruals Cake reserves the right to
correct such calculation at any time and to reclaim from You any overpayment made
by Cake to You.
6.9 MONEY LAUNDERING: You shall comply with all applicable
laws and any policy you are notified of by Cake through Cake’s Site or otherwise
in relation to money laundering and/or the proceeds of crime.
6.10 PAYMENT PLAN:
6.10.1 Affiliate Accruals: Payments
to You are calculated based on Net Generated Revenue (“NGR”) by Real Money Players.
The Percentage Payment Plan is based on 3 tiers of performance.
Net Generated
Revenue by Real Money Players Payment to You
$1 - $10,000
25%
$10,001
- $20,000 30%
$20,001
and over 35%
6.10.2 Sub-Affiliate Accruals: Payments
to You are calculated based on what is paid to Your Sub-Affiliates.
Sub-Affiliate
Revenue payable to You is equal to 20% of the Accruals that are paid to your Sub-Affiliates
7. TERM AND TERMINATION
7.1 TERM AND TERMINATION: This Agreement will take effect
when You indicate Your acceptance of these terms and conditions by checking the
box on the Affiliate Sign Up Form and will continue until terminated in accordance
with the terms of this Agreement.
7.2 TERMINATION BY YOU. You may terminate this Agreement,
with or without cause, immediately upon written notice to Cake. You must send this
written notice via E-Mail, with ‘Terminate Cake Affiliate Agreement’ in the subject
line, to Affiliates@CakePoker.com. For the avoidance of doubt, termination of the
Agreement will end Your participation in the entire Affiliate Network. You may not
terminate any Site in isolation.
7.3 TERMINATION BY CAKE. Cake may terminate this Agreement,
without cause at any time, upon written notice to You. Cake may send such written
notice via E-Mail to such E-Mail address You provided to Cake or by fax to such
fax number You may have provided to Cake. In the event Cake terminates this Agreement,
Cake shall be entitled to automatically render any Trackers inoperative immediately
.
7.4 AUTOMATIC TERMINATION BY CAKE (IF YOUR ACCOUNT IS INACTIVE).
If Your Affiliate Cashier Account is Inactive, Your Agreement and participation
in the Affiliate Network will automatically terminate. In this Section, “Inactive”
means where (i) You have not generated sufficient Affiliate Accruals to trigger
a payment into Your Affiliate Cashier Account or You have not cashed out any funds
(through a withdrawal or a transfer to a Player Account) for one-hundred-and-eighty-three
(183) days or more; or (ii) You have failed to respond to any verification mails
sent to You within a reasonable time, as determined solely by Cake. Where automatic
termination occurs, any funds remaining within Your Affiliate Cashier Account will
revert to Cake.
7.5 EFFECT OF TERMINATION. The following will apply where
Cake terminates this Agreement:
1. You shall stop promoting the
Sites and all rights and licenses given to You under this Agreement will terminate
immediately.
2. You shall return all confidential
information and cease use of any of Cake Marks and the Marketing Materials.
3. Cake may leave open, redirect
or deactivate any Trackers in Cake’s sole discretion without any obligation to pay
You for Players who subsequently become Real Money Players.
4. Provided that Cake has paid or
does pay to You such sums as are due at the date of termination that shall be subject
to any rights Cake has to make deductions hereunder, Cake will have no further liability
to pay You any further sums.
5. Sections 2, 3.5, 3.8, 4.5, 5.4,
6, 7, 8, 9, 10, 11, 12, 13 and such other provisions as are necessary for the interpretation
or enforcement of this Agreement shall survive any termination or expiry of this
Agreement.
8. INDEPENDENT INVESTIGATION AND RESEARCH: YOU WARRANT THAT YOU HAVE INDEPENDENTLY
EVALUATED THE DESIRABILITY OF MARKETING THE SITE OR SERVICES AND YOU UNDERSTAND
THAT GAMBLING LAWS MAY VARY FROM STATE TO STATE AND COUNTRY TO COUNTRY. YOU WARRANT
THAT YOU HAVE INDEPENDENTLY EVALUATED THE LAWS THAT APPLY TO YOUR ACTIVITIES AND
BELIEVE THAT YOU MAY PARTICIPATE IN CAKE’S AFFILIATE NETWORK WITHOUT VIOLATING ANY
APPLICABLE RULES OR LAWS.
9. LIMITATIONS OF LIABILITY: TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW,
UNDER NO CIRCUMSTANCES, SHALL CAKE OR ITS OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS,
PARENTS, SUBSIDIARIES, AFFILIATES, AGENTS, PARTNERS, OR LICENSORS, BE LIABLE FOR
ANY INJURY, LOSS, CLAIM, DAMAGE OR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR
CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER, INCLUDING, WITHOUT
LIMITATION, DAMAGES FOR LOSS OF INCOME, USE, DATA, GOODWILL OR OTHER INTANGIBLES,
WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND ON ANY THEORY OF
LIABILITY (INCLUDING NEGLIGENCE), ARISING OUT OF OR IN CONNECTION WITH RESPECT TO
THE AFFILIATE NETWORK, CAKE SITES, CAKE WEBSITE OR ANY CONTENT, PRODUCTS OR SERVICES
AVAILABLE THEREIN OR RELATED THERETO OR TO THE CAKE SITES. IN ADDITION, AND WITHOUT
LIMITING THE GENERALITY OF THE FOREGOING, THERE IS NO REPRESENTATION OR WARRANTY
WHAT SO EVER THAT THE WEBSITE, SYSTEM, NETWORK, SOFTWARE OR HARDWARE (OR THAT PROVIDED
TO CAKE BY THIRD PARTIES) WILL BE ERROR-FREE OR UNINTERRUPTED OR WITH RESPECT TO
THE QUALITY, MERCHANTABILITY, FITNESS FOR PARTICULAR PURPOSE OR SUITABILITY OF ALL
OR ANY OF THE FOREGOING, EXCEPT AS EXPRESSLY STATED OTHERWISE IN THIS AGREEMENT.
FURTHERMORE, NEITHER CAKE (NOR ANY OF CAKE’S PROVIDERS OR UNDERLYING VENDORS) ARE
REQUIRED TO MAINTAIN REDUNDANT SYSTEM(S), NETWORK, SOFTWARE OR HARDWARE.
Notwithstanding the foregoing, if CAKE or its officers, directors, employees, shareholders,
parents, subsidiaries, affiliates, agents, partners or licensors should be found
liable for any loss or damage which arises out of or is in any way connected to
the Site, the liability of CAKE, or its officers, directors, employees, shareholders,
parents, subsidiaries, affiliates, agents, partners or licensors shall in no event
exceed the revenues generated and payable to You in relation to the Site(s) that
the dispute relates to over the previous 12 months at the time that the event giving
rise to the liability arose.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL
OR OTHER TYPES OF DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY
TO YOU.
9.1 BILLING AND COLLECTION LIMITATIONS: Cake may, in its
sole discretion, use any available means to block, restrict, remove or discount
from Your tracker certain Real Money Players, deposits or play patterns or reject
the applications of potential Real Money Players and/or Affiliates so as to reduce
the number of fraudulent, unprofitable transactions or for any reason. Cake does
not guarantee, represent or warrant the consistent application and/or success of
any fraud prevention efforts.
9.2. SET OFF: Without prejudice to any other rights or remedies
available to Cake under this Agreement or otherwise, Cake shall be entitled to set
off any payments otherwise payable by Cake to You hereunder, against any liability
of You to Cake, including any claims Cake has against You resulting from or arising
from, Your breach of this Agreement.
10. OPERATION OF AFFILIATE ACCRUALS: During the term of Your Agreement, there may
be circumstances which require changes to the treatment of Your Affiliate Accruals.
Cake reserves the right to make such changes at its sole discretion, acting reasonably.
10.1 NON-ASSIGNMENT. You acknowledge and agree that Trackers
are for Your sole use and You shall not assign or sub-license (as appropriate) the
Tracker IDs, Bonus Codes nor any Affiliate Accruals to any third party without Cake’s
prior written consent.
10.2 SALE OR TRANSFER OF ACCRUALS: You have the right to
sell Your Affiliate Accruals provided that You complete a Sale/Transfer Application
Form which will be provided to You upon Your request.
10.3 SUCCESSION: In the event of Your death or permanent
incapacity, CAKE requires a copy of the death certificate or a registered medical
physician's statement and any other documents relating to administration or guardianship
of Your estate as proof of Your successor's or guardian's (jointly referred to as
“Beneficiaries”) entitlement. In this event, any of Your income rights and/or the
value of Your Account may be passed to Your Beneficiaries. Your Beneficiaries must
submit a written application supported by the necessary documentation including
a death certificate or registered medical physician's statement, for consideration
by CAKE. Approval of this application shall not be unreasonably withheld. Transfers
will only be approved if the Beneficiaries agree to assume Your responsibilities
and obligations as outlined in these Terms and Conditions.
11. GOVERNING LAW: This Agreement shall be governed by and construed in accordance
with the laws of The Netherlands Antilles without giving effect to conflicts of
law principles. The parties submit to the exclusive jurisdiction of the Courts of
Netherlands Antilles for the settlement of any disputes arising out of or concerning
this Agreement. This agreement will not be governed by the United Nations Convention
on Contracts for the International Sale of Goods, the application of which is expressly
excluded. If any part of this Agreement is found void and unenforceable, it will
not affect the validity of the balance of the Agreement, which shall remain valid
and enforceable according to its terms.
12. TAXES: You are solely responsible for reporting and paying any taxes as required
by the governing law of Your country of residence.
13. MISCELLANEOUS
13.1 NOTICES: All notices pertaining to this Agreement will
be given by E-Mail to You at the E-Mail address provided by You on the Affiliate
Sign Up Form (or as subsequently updated by You to Cake in the event of change).
Any notice sent by E-Mail shall be deemed received on the earlier of an acknowledgement
being sent or twenty-four (24) hours from the time of transmission.
13.2 RELATIONSHIP OF PARTIES: There is no relationship of
exclusivity, partnership, joint venture, employment, agency or franchise between
You or Cake under this Agreement. Neither party has the authority to bind the other
(including the making of any representation or warranty, the assumption of any obligation
or liability and/or the exercise of any right or power), except as expressly provided
in this Agreement.
13.3 NON-EXCLUSIVE: You understand that Cake may at any
time (directly or indirectly), enter into marketing terms with other Affiliates
on the same or different terms as those provided to You in this Agreement and that
such Affiliates may be similar, and even competitive, to You. You understand that
Cake may re-direct traffic and users from any of the Sites to any other online site
that Cake deems appropriate in its sole discretion, without any additional compensation
to You.
13.4 CONFIDENTIALITY AND NON DISCLOSURE: As an Affiliate,
You may receive confidential information from Cake, including confidential information
as to Cake’s marketing plans, marketing concepts, structure and payments. This information
is confidential to Cake and constitutes Cake’s proprietary trade secrets. You shall
not disclose this information to third parties or use such information other than
for the purposes of this Agreement without Cake’s prior written consent, save as
expressly required by law (provided that any such disclosure is only to the extent
so required).
13.5 PRESS: You may not issue any press release or other
communication to the public with respect to this Agreement, Cake Marks or Your participation
in this Affiliate Network without Cake’s prior written consent, except as required
by law or by any legal or regulatory authority.
13.6 DEFAULT INTEREST: Subject to Section 9.2, if Cake fails
to pay You by the due date any amount payable by Cake under this Agreement, You
shall be entitled but not obliged to charge Cake interest on the overdue amount,
from the due date up to the date of actual payment, at the maximum rate of 6 per
cent per annum.
13.7 THIRD PARTY RIGHTS: Except insofar as this Agreement
expressly provides that a third party may in their own right enforce a term of this
Agreement, a person who is not a party to this Agreement has no right under any
law or statute or in equity to rely upon or enforce any term of this Agreement.
13.8 OTHER: The failure of CAKE to exercise or enforce any
right or provision of this Agreement shall not constitute a waiver or relinquishment
of such right or provision, or any other right or provision. If any part of the
Agreement is determined to be invalid or unenforceable pursuant to applicable law
including, but not limited to, the warranty disclaimers and liability limitations
set forth above, then the invalid or unenforceable provision will be deemed superseded
by a valid, enforceable provision that most closely matches the intent of the original
provision and the remainder of the Agreement shall continue in effect.
14. VIOLATIONS: Please report any violations of this Agreement by any party to Affiliates@CakePoker.com.
THIS AGREEMENT WAS LAST UPDATED ON MARCH 19, 2008.